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The epitome of luxury Rolls Royce is a brand setting goals for humans all around the world. In 1925, Rolls-Royce Phantom was introduced by Sir Henry Royce, it was judged ‘The Best Car in the World’ by the cognoscenti. Rolls Royce has been a part of some of the monumental times in history as it has been the choice of world’s most influential and powerful men and women. Following the 92 years of legacy, a new chapter is being introduced for the Rolls-Royce story, the New Phantom points the way forward for the global luxury industry.



Abu Dhabi Motors had an exclusive event for the displaying the flagship car. Abu Dhabi Motors is the sole dealer for Rolls-Royce in Abu Dhabi and Al Ain and the ‘Best Bespoke Dealer Worldwide’. The guests in the event were granted a behind-the-scenes look of the New Phantom with live demonstrations of its features from the in-house team.



Comfort is the most crucial and primary thing a Rolls Royce customer looks for and in this latest generation also delivering the ultimate experience in terms of ride comfort, acoustic comfort, seat comfort, exterior presence and interior space is the approximately 30 per cent more rigid than the spaceframe architecture displayed on the Phantom VII, the new architecture exemplifies the next generation of Rolls-Royce.


The major benefits of the new architecture for the New Phantom include its lightness, increased stiffness, efficient production of standard and extended wheelbase bodies, as well as its uncompromised exterior surface design. The all-new aluminium spaceframe structure delivers extraordinary car body stiffness for exceptional 'best-in-class' functional performance, whilst retaining its lightness.



An outstanding amount of hard work went into creating ‘the most silent motor car in the world’ one of the elements that facilitated the noise-proof body was the 6mm two-layer glazing all around the car, more than 130kg of sound insulation, the largest ever cast aluminium joints in a body-in-white for better sound insulation, and use of high absorption materials.


The engine of the Phantom is also innovative in itself as the V12 Phantom engine employs two turbo chargers that deliver 563bhp or 420kW of power along with contributing to a low-end torque output of 900Nm at an incredibly low 1,700rpm. All this results in calm low-speed progress associated with state occasions and an unfussed surge of power when one needs to press on.



The group is completely acing at this as Electronic Architecture of the New Phantom, which is the largest ever component produced by the BMW Group that is helping to make New Phantom have a great technological edge.


The best part about the New Phantom’s wholly modern design aesthetic is ‘The Gallery’, a wholly contemporary and luxury reinterpretation of a motor car’s dashboard and instrument panel area. An uninterrupted swathe of toughened glass that runs the full width of the dash area covers all the elements within ‘The Gallery’ which is enclosed in it. The gallery has the instrument digital dials framed with chrome that adds a degree of jewellery and continuity throughout the front of the interior.


The New Rolls-Royce Phantom redefining the benchmark by not just being ‘the Best Car in the World’, but as the world’s leading luxury item. Rolls Royce sets another benchmark in the global luxury industry with the New Rolls-Royce Phantom.


The car defines the Architecture of Luxury, ‘The Gallery’, The Embrace, The Art of Movement, the best possible materials in the world and peerless Rolls-Royce design and engineering.

The eighth generation of the New Phantom is available for pre-order at Abu Dhabi Motors.


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