The new Audi A8: Future of the luxury class

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The new Audi A8: Future of the luxury class

The new Audi A8 made its world debut at the Audi Summit in Barcelona. Vorsprung Durch Technik came to life again with a new design language, an innovative touch screen operating concept and a systematically electrified drive. In its fourth generation, Audi A8 is also the first production automobile in the world to have been developed for highly automated driving. From 2018, Audi will gradually be taking piloted driving functions such as parking pilot, garage pilot and traffic jam pilot into production.



The Audi A8 is defining a new design era for the entire brand. Starting with the front end with the wide, upright Singleframe grille and the fluid, muscular body flaunting sporty elegance and sophistication.

The proportions are balanced and emphasized all four wheels in equal measure. The flagship model stays true to its identity at day and night, drawing on both the striking HD Matrix LED headlights with Audi laser lighting, and the LED light strip combined with OLED technology rear lights. These give a great sense of style.




Freedom is the defining design feature with a new luxury slant. This explains the A8’s resemblance to a lavish, spacious lounge, it is longer than its predecessor.

A lot of materials and equipment with every detail are glorifying the superlative high-end quality such as the perforation in the seat upholstery to the electrically opened and closed shutters on the air vents.



The classiest seat in the new Audi flagship model is in the rear right with the optional relaxation seat in the A8 L that comes with the new comfort head restraints and four different adjustment options and a footrest that complete the soothing experience.




The car is available in the German market with two extensively reengineered V6 turbo engines: a 3.0 TDI and a 3.0 TFSI. The gasoline version produces 250 kW (340 hp).



Technical Details

The user interfaces slides up as the car is turned on and the driver controls the Infotainment system with just his touch on the display. The center of the instrument panel has a 10.1-inch touchscreen display which, while it’s off blends into the high-gloss black surround due to its black-panel look.

Also, a second touchscreen display on the center tunnel console to access the air conditioning and comfort functions along with making text inputs. The new MMI touch response is especially safe, intuitive due to the quick to use a combination of acoustic and tactile feedback and common touch gestures such as swiping.


World premiere: the pilot-driving Audi A8

Automated driving is becoming reality with the new A8 as the Audi AI traffic jam pilot takes charge of driving in slow-moving traffic at up to 60 km/h (37.3 mph) on freeways and highways. The AI button on the center console activates the system.


The traffic jam pilot manages starting, accelerating, steering, and braking. The drivers can now, depending on the national laws, relax and focus on other activity supported by the car, such as watching the on-board TV as this system allows them to keep their hands off the steering wheel. The driver no longer needs to monitor the car permanently as it requires the driver to take control only when the system reaches its limits, then it calls on the driver to again take up the task of driving.

The A8 can now be autonomously steered into and out of a parking space or a garage using the Audi AI remote parking pilot and the Audi AI remote garage pilot, while the maneuver is monitored by the driver. The driver need not be sitting in the car. Using the new myAudi app the consumers start the appropriate system from their smartphone. Drivers hold the Audi AI button pressed to watch a live display from the car’s 360-degree cameras on their device to monitor the parking maneuver.



New dimension: the suspension

The suspension touches the heights of what is physically possible with a whole package of innovations. The dynamic all-wheel steering that combines direct, sporty steering with unshakable stability.

The second new technology, Audi AI active suspension, is a fully active suspension system. It is capable of raising or lowering each wheel separately with electric actuators depending on the driver’s wishes and the driving situation. Ranging from the smooth ride comfort of a classic luxury sedan to the dynamism of a sports car this flexibility imparts the driving characteristic with huge latitude. In combination with pre sense 360°, the car is raised with lighting speed if there is an impending lateral collision, reducing the potential consequences of the accident for all occupants.




The new Audi A8 and A8 L will appear on the German market in late fall 2017 and are being built at the Neckarsulm site. The starting price for the A8 is EUR 90,600, with the A8 L starting at EUR 94,100.


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