Nissan inaugurates its first NREDI complaint showroom in the region with the launch of 2018 X-Trail

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Nissan inaugurates its first NREDI complaint showroom in the region with the launch of 2018 X-Trail

Nissan has always been so passionate providing a unique experience for its customers, adding to that list Nissan’s exclusive distributor in Abu Dhabi and Al Ain “Al Masaood Automobiles Company” inaugurated its highly anticipated Nissan Retail Environment Design Initiative “NREDI” in the presence of His Highness Sheikh Nahyan bin Hamdan Al Nahyan at the grand reopening of its Khalidiya Showroom, Abu Dhabi.


The idea behind “NREDI” automotive retail concept is to enhance the experience of customers by equipping the showroom with state of the art visual and technological updates in all areas to allow future owners to get a full virtual experience of vehicles. Al Masaood Automobiles Company has renovated this 1,700 square-meter Khalidiya showroom, upgrading it to global retail standards, offering customers a unique experience exploring up to 15 models on the display.



At this event along with the new facility, the distributor also launched the new 2018 Nissan X-Trail, with a lot of new tech upgradations and redesigning involved, giving this car a more practicality and robust essence all together.


At this new NREDI showroom, 2018 Nissan X-Trail is the first new model to be introduced for the customers.


Bachir Gemayel, Nissan Brand Manager at Al Masaood Automobiles also commented, “We have noticed an unrelenting increase in the demand for crossovers in the region, and this is why the introduction of the 2018 Nissan X-TRAIL will respond directly to customers’ needs and enrich their satisfaction.”


This new Nissan X-Trail is loaded with propositions targeting young and adventurous families, it offers premium style and features enhancing the overall driving experience. Many advanced innovative features have been introduced for the first time on this X-Trail like Intelligent Rear View Mirror, Intelligent Emergency Brakes, and Intelligent Cruise Control.



In line with this New and Advanced X-Trail, this new showroom also offers digital interaction technology, modern interiors and geometric car displays, as well as visual transparency and a sense of space.


Irfan Tansel, Chief Executive Officer of Al Masaood Automobiles Company, said: “This inauguration is a very proud moment for us, as we are the first Nissan distributor to launch the NREDI showroom experience in the Middle East. With this launch, we are demonstrating our confidence in the Abu Dhabi market and our plans to build on our success and strengthen our presence in the automotive sector.”


He added: “It is a very exciting time for us as an organization with the launch of the new 2018 Nissan X-TRAIL as well, which will be of great interest to our devotees as well as to new customers. The new model delivers more of what customers want in an SUV – upgraded design, space, comfort and the ability to handle a range of terrains.”


Apart from advanced tech upgradations and improved design elements, Customers can choose from the five or seven-seat version of the new model, as well as five vibrant exterior vehicle colors. 2018 Nissan X-Trail will have a price tag starting from AED 88,000 up to AED 130,000.


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