New Design Director of McLaren Automotive Appointed
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Sports cars manufacturer McLaren Automotive has promoted Rob Melville to Design Director, Who will now report to Chief Operating Officer, Dr. Jens Ludmann. This decision was taken after Frank Stephenson decided to leave McLaren Automotive.
Rob has been a long time with McLaren Automotive since 2009 he joined as Senior Designer rising to Chief Designer in 2014. Rob has worked on the McLaren P1™, the evolution of the 12C into the 650S, the 675LT, and was in-charge of the Sports Series which won the ‘Best of the Best’ category within the coveted Red Dot design awards in 2016. Most recently he led the design of the 720S, the first model in the second-generation Super Series. A lot of exciting designs can be expected as under the Track22 business plan another 14 new models or derivatives are promised.
Initially, Rob started his career at Jaguar Land Rover where his sketches were behind the LRX Concept Vehicle that ultimately led to the Evoque production car. Later on, he worked with American brand GM as Senior Designer within their UK Advanced Design Group. He played the key role with the creative team in evolving and realising the Cadillac design principles and philosophy across the product portfolio, including the Cadillac Converj project.
As Design Director, his new role makes him responsible for further developing the company’s design strategy, philosophy, and principles working with the engineering and manufacturing functions, as well as the customer insights team.
Rob has already initiated the design pillars of McLaren Automotive which instill the brands DNA through the design process. These pillars play a great role in forming the main ethos from which the team creates flabbergasting products that describe the visual story of their function.