Jaguar Land Rover Cars Stepping Into the World of Autonomous Driving

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Jaguar Land Rover Cars Stepping Into the World of Autonomous Driving

Jaguar Land Rover is now stepping up in the world of autonomous driving it initiated it by demonstrating prototype autonomous technology called Autonomous Urban Drive. Imagine a vehicle operating autonomously through the city, abiding by the traffic laws and negotiating T-junctions and roundabouts.



This research technology, known as the Autonomous Urban Drive, is bringing Jaguar Land Rover Vehicle a step closer to achieving ‘level four’ autonomy within next decade.

Scaling on the various levels of autonomy the Level four autonomous vehicles are pretty smart in carrying out the entire driving task for specific environments such as towns and cities without any driver intervention. The technology works in a way where passengers can select a location and the Range Rover Sport research vehicle will decide the best route. It can navigate a complex urban environment. This technology is currently being trialled at the HORIBA MIRA proving ground.


Jaguar Land Rover Auto Vehicle


Jaguar Land Rover is developing both fully and semi-autonomous vehicle technologies to offer customers a choice of an engaged or autonomous drive while maintaining an enjoyable and safe driving experience. The future direction of this project is to make the autonomous car feasible in the huge range of real-life, on- and off-road driving environments and weather.


Jaguar Land Rover testing F pace


Autonomous Urban Drive is being demonstrated as part of the £20 million UK Autodrive research and development project which is pushing the UK to the forefront of connected and autonomous innovation. The company is working with Ford and Tata Motors’ European Technical Centre testing connected technologies. The technologies are aiming upon allowing cars to talk to each other, as well as to the roadside infrastructure such as traffic lights.


Jaguar Land Rover autonomous test ground


Following the final trials at HORIBA MIRA’s Midlands proving ground today, the first set of trials on public roads is due in Milton Keynes and Coventry by the end of this year. The project will be closing in summer 2018 till then these trials will initially take place on closed roads before evolving into open-road trials and demonstrations.


Connected vehicle technologies:


Emergency Vehicle Warning (EVW) tells drivers when an emergency vehicle is approaching, and from which direction. The aim is to improve safety, shorten journey time for the emergency vehicle and reduce congestion by helping drivers pull over more quickly and without much stress.

Intersection Collision Risk Warning (ICRW) warns the driver in advance when it is not safe to enter an intersection because of a high probability of a collision. Reducing the number and worse scenarios of collisions and reducing congestion is something ICRW looks after.


In Vehicle Signage (IVS) sends road and traffic information such as roadworks or a change of speed limit directly to the car’s display, minimising dependence on physical roadside signs. The aim of this technology is to reduce accidents and congestion.


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