Innovation Leadership In Future Mobility- BMW Group All Set with Future Plans For Coming Years
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BMW group recently reported its best-ever revenues and earnings figures for the continued seventh year at around € 94,163 million, the BMW Group is more than willing to continue its course of profit-making growth, while also expanding as an innovation leader. The company’s core business has been strategized by the targeted addition of new models and improved work on the strategic areas of future of electric mobility and automated driving.
Harald Krüger, Chairman of the Board of Management of BMW AG in Munich stated that they are targeting record sales and earnings in 2017. The BMW Group forecasts a little increase in deliveries in the automated segment to customers in the current financial year, seen to result in a corresponding growth in that segment revenues. Group profit before taxes is also expected to improve slightly.
BMW group focuses on futuristic innovation and continued profitability for succeeding in the market. The main aim is always satisfying the consumer needs and bringing them the happiness for appealing products and services. With this in mind, the BMW Group will be changing a lot in its product portfolio increasingly in the upcoming years. Following the product offensive strategy the group will be launching more than 40 new and revised models of its three premium years in the succeeding years. The strategy has successfully begun with the launch of the new BMW 5 series in February. This has further raised the level in the business sedan segment. Particular emphasis will be placed on the high-end of the premium segment. By 2020, the BMW Group is aiming at significant sales volume growth in this area with the addition of a number of new models in its Line-up, including the BMW X7, to complement the BMW 7 series.
Earnings record in 2016-
Group net profit rose by 8.0% year on year to € 6,910 million (2015: € 6,396 million), also setting a new all-time Group record.
Futuristic Innovation As Basis For Electric Mobility
In future, in addition to plug-in hybrid technology all-electric, battery-powered mobility will be initiated in the BMW Group’s brands, key model series and architectures, in a highly flexible and scalable way. To start with an all-electric MINI and the all-electric BMW X3 will be the second range in the electrification area for the Automobile group. It will be all the part of the current technological efforts being taken in this area by the company. Succeeding the plug-in hybrid vehicles an all-electric and battery-powered mobility will be incorporated in the core brands. In the coming decade the project i will be directed towards the strategic path for further electrification.Use of highly flexible architectures is being planned in order to avoid duplicate investments in plant and equipment, enabling to adapt the range of electric and conventional vehicles quickly and efficiently with the changing demand.
The BMW Group is focused on successful electrification strategy. During the next decade, significant changes are set to take place in the area of electric mobility. The new automated vehicle approach is empowering the group to include eight plug-in and hybrid models and the plan is to deliver 200,000th electric vehicle in the course of the year 2017.
Testing highly automated driving in Europe and USA
The BMW Group is also working on automated driving as part of its concentration on ACES (Autonomous, Connected, Electrified and Shared /Services) and in co-operation with tech companies like Intel and Mobileye, the BMW Group has scheduled for introducing highly automated driving with BMW iNEXT in 2021. With ConnectedDrive, the BMW Group is a leader in digitalised products and has already put somewhere around 8.5 million connected vehicles onto the roads worldwide. Since BMW i3 was launched in 2013, more than 125,000 electrified vehicles have already been delivered to the customers.
In 2016, For the first time more than 2 Million BMW vehicle were sold (2,003,359) with significant proportions of BMW X and flagship model BMW 7 Series, with total of 644,992 BMW X vehicles. Mini in its first full year since the brand’s new strategy sold 360,233 vehicles showing 6.4% growth with Mini Clubman and Mini Convertible leading the figures.
The leadership and foresight of BMW group has led the group to the All-Time highs in its core business, and with such a vision regarding swiftly changing technological scenarios and Future mobility, surely we can see BMW group as the leader in Innovation and Sustainable mobility in future, and with these kind of future plans we can say Future has begun, with mobility that does more than just transport.