Hyundai’s All-New 2018 Azera is Set for Launch in Middle East in May'17
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Legacy of The Azera
A supposed game-changer in the Middle East’s large sedan market, following the heritage of more than 30 years’ experience to set new standards in a very competitive segment.
Launched in 1986 as the Hyundai brand’s original premium car, this is the sixth generation of the model Azera, also called the Grandeur in Korea. Each generation has a record of offering high levels of comfort and equipment, and great interior space for driver and passengers, and progressively more experienced engineering. There are high hopes for this model as this outgoing generation has sold strongly in the Middle East, and the latest version is a representation of a bold step forward in the model’s evolution.
The sophisticated styling is already being admired and has been getting awards. In April, the All-new Azera won a prestigious Red Dot award for ‘high design quality’. The Red Dot awards acknowledge excellence in product design across a wide range of industries, with the Azera one of two Hyundai models achieving recognition in the transportation design category in 2017, alongside the i30.
Design and Outlook
The front carries Hyundai’s latest signature design element - the cascading grille making a new statement for the brand. The design is distinguished by a mix of infinitely flowing lines and shapes representing a refresh of Hyundai’s key visual themes.
For the Middle East, Hyundai will offer a 3.5 liter V6 producing 240HP. This region has this specification, which is unique to it along with being a demonstration of the confidence the company has in the new car’s market potential. All of this will be matched to a powerful engine, ensuring the All-new Hyundai Azera has the performance to match its exceptional design.
Technological point of view
Advanced technologies such as wireless charging for mobile devices, power trunk, a seven-inch display has the Around View Monitor (AVM) and fronts an audio system loaded with Android Auto and Apple Car Play – included as standard in global markets. Additionally, a memory seat and a panoramic sunroof further enhance the Azera’s comfort and convenience.
The premium sedan is equipped with a host of new safety features, boosting the All-new Azera’s technological edge. The new model boasts Hyundai Smart Sense, a comprehensive Advanced Driver Assistance System (ADAS) tuned for driver safety, which includes Autonomous Emergency Braking (AEB), Lane Keeping Assist (LKA), Active Blind Spot Detection (BSD), Driver Attention Alert (DAA), Advanced Smart Cruise Control (ASCC) and Around View Monitor (AVM).
It is believed that the All-new Azera will offer the perfect balance of style, comfort, and performance for buyers in the region. As Hyundai’s new top-of-the-range offering, the All-new Azera matches its distinctive, sporty looks with all the latest comfort, convenience, and safety technologies that premium buyers expect. The company is very proud of this car, and buyers will be given an exciting new choice in the showroom. We are eagerly looking forward to see the All New Azera.