Excellence of sales and after-sales at Honda regional skill contest

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Excellence of sales and after-sales at Honda regional skill contest


Honda’s best selected associates in sales, service and spare parts from across the Middle East recently gathered in Dubai to prove their excellence at the 6th edition of the Regional 3S Skill Contest. The event was held from 17th to 19th October at Honda’s regional office in Dubai which covered every aspect of the business – from knowledge of Honda genuine parts to service advice, sales prowess to technical expertise – the competition draws winners of the national rounds together to compete for the top awards.


The technicians, sales, parts and service who made it through the national rounds to reach Dubai rank among the best across Middle East Honda Distributors.



Honda wants to continue investment in the associate skills to remain at the top.


“The biggest strength of Honda is our people, they deliver excellent customer service, seek out innovative solutions to enhance the customer experience, and share their time and efforts to make every customer feel special” says Hiroaki Shibata, Director at Honda Motor Company (Africa & Middle East). “We must expand on this enthusiasm to retain our customers for longer within the Honda brand” he added. 



As per Tomokazu Suzuki, Senior General Manager at Honda Motor Company (Africa & Middle East) “3S contest provides with an opportunity to assess all associates to understand, how we can improve the processes, procedures, knowledge and skills of associates”. 


The regional skills contest comprises of four competitions designed for Sales staff, technicians, parts and accessory sales staff with the aim of promoting their skills, discovering their capabilities and potential.


Honda has recently announced exciting products like the All New CR-V and Odyssey with an ambitious sales plan to gain market share. A key pillar of that plan is a strong, broad and a well trained dealer network to ensure the highest standards of customer service.


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