Emirates Motor Company Becomes Foremost Distributor of The Mercedes-AMG Range
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Emirates Motor Company (EMC) has the official number speaking that it has become the prime distributor of AMG series of Mercedes Benz vehicles in the Middle East & Levant region.
The AMG range has become highly popular in the UAE, which reflected in a sales rise of 31% in 2016 compared to 2015. Abu Dhabi based EMC has become the highest distributor of the Dynamic range. To support the sales EMC has developed exclusive AMG performance centres in three of its showrooms. Targeted to attract the petrol-head customers who have helped in gaining a raise in a number of sales.
In addition to featuring Mercedes-Benz’ most sporty and one of the most powerful models, the hi-tech performance centre displays also feature specification technology devices that allow customers to know what the car sounds like, which is proving to be a popular feature as it helps get the buyers’ adrenaline pumping.
Senior leaders from the Daimler Mercedes-Benz headquarters in Germany, including Markus Gernsheimer, AMG Global Marketing Manager, visited the EMC showrooms to endorse and commission the class leading centres of the exclusive AMG.
Christopher Edwards, General Manager for EMC Passenger Cars said: “Having the AMG range in our showrooms has always been a huge draw for the car-loving public in Abu Dhabi and we’re sure they will appreciate the experience centres we have now installed.
“Thanks to the expertise provided by our partners from Germany and a lot of hard work in-house these displays look absolutely fantastic and we look forward to the Abu Dhabi community visiting us to experience it for themselves.”
The AMG performance centres are placed in the Airport Road and Marina Mall showrooms as well as in the Al Ain showroom at its brother dealership, Eastern Motors.
Apart from the technological renovation in showrooms, EMC has also gone further ahead with the After Sales Division by allocating a separate AMG Service Reception & Workshop. The decorated area has dedicated services advisors and AMG experts for customer happiness and end satisfaction.
“AMG cars require special attention when being handled and our dedicated service advisors and mechanics are Mercedes-Benz AMG certified. Our customers expect very high levels of service and product knowledge, which we now provide at industry leading levels through the dedicated AMG service centres,” added Ian Beattie stated, Head of Aftersales.