Automotive Innovations Award 2017 Named Audi as the most innovative brand
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Audi is undoubtedly one of the most favorable brands by consumers and at award shows. This is the second consecutive time, Audi has achieved overall victory in the Automotive Innovations Award in the premium manufacturer category. The automaker highlighted its versatility and innovative strength in important future segments like aerodynamics, lightweight construction, connectivity and piloted driving.
The jury chose their winner on the basis of Audi’s recent 84 new improvements in the reporting period exhibiting the most innovation of all brands (volume and premium brands) and is therefore proved that it deserves the title.
Four areas that determined the decision:
1. Automotive drive systems
- Interface and connection
- Vehicle concepts and body
- Autonomous driving and safety.
In addition, Audi garnered awards as the most innovative brand in the two last-named individual categories.
The Center of Automotive Management and PricewaterhouseCoopers AG presented the Automotive Innovations Award for the fifth time this year. The award is well-known for honoring the most innovative car manufacturers and suppliers for the year. Over 1,162 innovations from 19 automobile manufacturers and 60 brands were considered for the award.
The carmaker is happy upon the achievement and stated that awards show that Audi brings the brand claim – ‘Vorsprung durch Technik’ – to life, and is leading when it comes to many innovation issues. Many areas the brand is working hard to maintain its competitive edge especially in aerodynamics and lightweight construction, in connectivity, driver assistance systems and piloted driving.