A Brand in Progress – New 2017 Lincoln Continental

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A Brand in Progress – New 2017 Lincoln Continental

The All-new 2017 Lincoln Continental has been launched for the GCC markets, Lincoln has took a bold strategic step to resurrect its previous flagship model which they eliminated in 2002, Famously known for being the Presidents Kennedy’s Convertible Limo and other leaders, this luxury sedan has some of the Glorious days back in the past. After the success of MKC and MKX models worldwide, Lincoln have the same expectations for Continental as well.

Comeback of Continental nameplate with its discrete exterior and deluxe interiors makes a bullish statement regarding the success of this new player. Its outstanding external looks includes Bold new Grill, bright Tail lamps, designer LED headlamps and unique body line with high key Continental Callouts which gives the car an image of true luxury sedan, with this revived model Ford is once again trying to counter the European Luxury car makers which we soon get to know is a successful attempt or not.

All-New Continental is designed to appeal to culturally progressive clients who define luxury on their own terms. The design is thoroughly modern, with new distinctive grille and athletic profile that highlights it’s dynamic and progressive character. The sedan greets drivers with lighting gestures to provide a warm welcome. As the driver approaches the car, LED lighting in the lower front body and taillamps engages subtly and flows from the headlamps. A luminous Lincoln welcome mat appears below the front doors, while warm interior lights illuminate the cabin.

At the touch of a button, the doors smoothly open, then power-cinching technology is also available to gently close and secure the doors effortlessly. The Panoramic sunroof covers the roof area throughout. The front half slides over the rear half – creating a large, open-air driving experience and a feeling of spaciousness for the occupants.


Getting into the cockpit of this luxury car is again one pleasing experience starting from new designer door handles with E-Latch door release to interior design which is also beautifully crafted with “Perfect Position” Seats, feature packed central console and spacious leg room front and rear creates a splendid habitat for this luxury car and clearly reflects the efforts and proclaim how sincere the company is pitching this model against all its rival models.



Performance and Control:-

When it comes to handling and manoeuvring, All-New Lincoln Continental comes packed with all Advanced Smart Driving and Safety Features. In the UAE its Top end model have all features like Adaptive Headlights, Adaptive Cruise Control, Lane Departure Warning, Blind Spot Warning, Pre-Collision Assist with a Pedestrian Detection system and Advanced Park Assist paired with 360-Degree Camera Technology making it an another option for customers looking for high end luxury sedan.



For UAE 3 Trims will be Available, starting from Premier Grade with 3.7L TI-VCT V6 Engine with 305 HP and 38.64 Kg-m Torque, fully packed with basic features like 10-Way Power seats, Audio unit with 10 speakers, Rear Camera and Adaptive Headlights. For Top of the line Reserve grade Lincoln offers Standard 2.7L GTDI V6 engine with 334 HP and 55.26 Kg-m Torque equipped with all Top end features. Also Lincoln is offering an optional 3.0L Twin Turbo V6 Engine with 378 HP and 58.63 Kg-m Torque paired with AWD. Starting Price for Lincoln Continental will be 199,000 AED in UAE.

In sync with the term “Quite Luxury” used by Lincoln as new Brand Identity, this car truly meets the luxury standards and we eagerly look forward to see how this car will perform in GCC markets, with rivals like Audi A6, Cadillac CTS and BMW 5 Series, Lincoln Continental offers High Value Product at amazingly attractive prices. Lincoln Continental is at the better position in terms of Cost, but still if it comes to overall performance and product to take on its rival models. The All-new Lincoln Continental looks like a work in progress and still needs to prove itself, and with these initial steps and few refinements hopefully we will see Lincoln as the true competition for other luxury brands in future years and it will surely be interesting to see how the traditional luxury competes in a Tesla era.

To see full specifications and grades for Lincoln Continental click http://bit.ly/2nZkxJ0 



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